Not Just Juice: How Minute Maid Is Getting in the Ring with WWE
what stood out to me
Minute Maid’s partnership with WWE instantly stood out as a bold move. The collaboration brings new and fresh energy. Partnering up brings fun and bright fruit juice with confidence and an intense wrestling culture. I thought “Bring the Juice” is interesting because it is more than just a slogan It becomes an experience across TV, all different streaming platforms, and events. I think it is a smart way to revamp the brand to make it feel fresh again and maybe start to help connect with more younger and diverse groups of people.
Minute Maid is working with WWE to promote their new campaign called “Bring the juice.” They want people to see their juice, in a new light more exciting and full of energy. The partnership includes ads on so many different platforms like TV, social media, and some WWE video games. They are including WWE wrestlers on their juice bottles. The point of it is to make Minute Maid feel fun, bold, and modern. They want to reach more of a variety of people, especially younger generations. They’re using this campaign to help refresh the brand. Lastly, they also created a fun online series called “Juice up your Mondays” to help people start their week with more energy. Their commercials will air during WWE on Netflix first before they focus on other streaming platforms like Disney and YouTube.
Three main takeaways
- In the article, they talk about making sure that their brand is new and exciting, so they decided to team up with WWE. The campaign is called Bring the Juice.
- Minute Maid is working to make their brand feel more fun and bold.
- The campaign is going to appear in places like TV ads, social media, juice packaging, and video games. Lastly, they want to connect with younger, more diverse audiences by showing up in pop culture places.
Value Proposition
Minute Maid wants to rebrand so that its juice appeals to younger people; they are hoping to do this by teaming up with WWE. The idea is that it is not just about the juice it's also about bringing energy and confidence to everyday moments.
Relevance, Strategy, and Challenges
Their campaign is relevant because it helps the brand stay up to date-and connect with younger, more diverse people who enjoy things like WWE and pop culture. Their strategy is to use the fun message “Bring the juice” and share it across TV and other platforms. I feel like a challenge they face is getting people to see Minute Maid as more than just another juice brand, and making their new image feel like what they imagine, energetic, fun, and relatable.
What makes it unique and a Critique
I feel like this campaign is unique because it is not just about selling juice it's about creating a whole vibe. Minute Maid is using wrestling, humor, and everyday problems like dirty laundry or doom scrolling to show how their juice can brighten your day. They’re also doing something special by launching their ad during WWE Raw on Netflix, which is a new move for both the brand and the show. But one critique is that not everyone watches wrestling, so some people might not connect with the message. Also using too many platforms at once could confuse the brand's image if it does not consist everywhere.
What I would do differently
If I were in charge I would make sure the campaign speaks to more than just wrestling fans by including other fun partnerships, Like music or sports because I feel like so many more people have those two things in common more than just wrestling. I’d also focus more on showing real people enjoying the juice in everyday life, not just in funny ads. It would help to make the message feel more relatable. I’d make sure the “Bring the juice” message is super clear on all packaging and social media so people understand it right away. Lastly, I would read reviews and listen to what people have to say about the new branding.
What I learned
I learned from the article that brands like Minute Maid are using creative partnerships to refresh their image and connect with younger and other audiences. Also, companies don't just sell products anymore they try to create fun, emotional experiences through ads, and social media. Lastly, it shows that even an old brand can stay relevant by trying new things and being a part of pop culture.
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