From Rings to Refreshments

Today, two powerhouse brands from wildly different industries are making waves on social media in this connected world. World Wrestling Entertainment (WWE) and Minute Maid. Minute Maid decided to represent WWE to hopefully change up their brand. Minute Maid has been around for 80 years. They are fresh, high-quality fruit juices made from real ingredients. They focus on being a family-friendly, feel-good brand that delivers health, refreshment, and nostalgia through every sip. WWE offers immersive storytelling, unforgettable characters, and ongoing narratives that emotionally connect fans with their favorite superstars. It's not just about wrestling, it's about the experience and the drama.

Minute Maid has about 58k followers on Instagram, posting weekly with high-quality visuals and product features. Based on what I’ve seen, the response to the collaboration has been overwhelmingly positive. Fans are loving Minute Maid’s fresh new look and bold flavors, as well as the excitement surrounding the upcoming WWE 2K25 video game. Link to new flavor comments. While a few users have pointed out some bugs in the game that need fixing, the overall sentiment across social media has been enthusiastic and supportive. Link to game comments. They started the Collaboration with WWE because they noticed, according to Luzio, “We see lots of compatibility, not only in the way that we communicate with our audiences. WWE offers a unique state so we can meet the audiences where they are, both in cultural entertainment and in fandom… There’s a lot of symbiosis that we have found.” Link to article

Minute Maid has been doing a great job getting their new project out there. They post once or twice a day and make their content fun and exciting. They’ve shared funny photos, real people drinking Minute Maid, and even someone getting a Minute Maid tattoo, all while promoting their partnership with WWE. One thing they could work on is getting WWE’s Instagram to post more about Minute Maid. Also, adding some TV or online commercials could help spread the word beyond just Instagram and word of mouth.

The marketing behind Minute Maid and WWE’s team-up is all about getting attention in a fun and different way. They’re trying to stand out by doing something people don’t expect—mixing wrestling with juice. They use social media to show off this partnership and get people talking. WWE uses its strong storytelling to keep fans engaged, and Minute Maid adds humor and bold visuals to catch the eye. Their goal is to grow their brands and reach new fans. One challenge is getting more people outside their usual followers to care. they’re doing a good job at being creative and getting noticed.

Minute Maid could improve by responding more to people’s comments on social media. Since they rely so much on these platforms for advertising, staying connected with their audience through replies could really help build stronger relationships. People love getting noticed by brands they care about and it makes them feel valued. Partnering with WWE was a smart move. Honestly, I hadn’t thought about Minute Maid in a long time, but this collaboration brought the brand back into the spotlight. It’s a great way for them to reconnect with a wider audience and rebuild their brand in a fresh, fun way.

If I were a part of this, I’d focus on engaging with fans by replying to comments and joining conversations. To get them more involved, I’d create fun challenges or campaigns for fans to share their experiences. I’d also run ads on YouTube and TV to reach a bigger audience beyond social media. Finally, I’d make sure to address any issues, like bugs in the WWE 2K25 game, to show the brand is listening and taking action.

I learned that staying connected to your brand is crucial. You can't just ignore it once you become successful or popular. I feel like Minute Maid had success but then got lazy, and now they’re playing catch-up to rebuild their brand. My takeaway is to always stay aware, stay connected, and keep making your brand remarkable!